General Prerequisites
To apply semiotic analysis to Video International Organizations (written work and oral presentation - can be done in cooperation of two persons)
To critically reviewed articles from books of Umberto Eco (written and oral-individual work): a) Eco U. (1991), The semantics in everyday life, Thessaloniki: Malliaris, (b) Eco U. (1990), Notes, Ekd.org.Thessalonikis, (c) Barthes, Roland (1977). Mythologies. Athens: Kedros
To give information about the semiotics as a theory (oral presentation-individual work) of the mandatory study books a. Christodoulou A. (2014). Education, training, values. Semiotic approach. Thessaloniki: University Studio Press. b. Barthes Roland (1988). The rhetoric of the image. Image, Music, Text. Athens: Plethron (pp. 41-61), c. Barthes Roland (2014). Semiotics elements. Round. Charalampos Magoulas. Ed. Beyond.
Course Content (Syllabus)
Why to deal with values and semiotics? This question will be in the centre of a reflection throughout the semester. All modern theories of values are in a dialogue with them. The only way to achieve a meaningful familiarity with values in the field of semiotics is to know the analytical tools of the semiotics and the theory of 'values'. Thus, the question of the course is on the values in the wider social sphere, focusing on the global vision of a new value education and not only. In the first part of the course, we define the meaning of 'value', the theory of values, as well as some the classifications of values, values in education and their relationship with the economy and development, as well as the role of the International Organizations, the New Values Education and the UNESCO International Commission , chaired by J. Delors (2002). The second part of the course deals with the decoding of linguistic and iconic texts through a semiotic perspective, emphasizing the way in which values are presented in texts of the wider social space. The evaluation is an analysis of a video of an international organization or commercial advertising on the value of 'wellbeing'.
Course Bibliography (Eudoxus)
Danesi, M. (2017). Μηνύματα, σημεία και σημασίες : ένα βασικό εγχειρίδιο για τη σημειωτική και τη θεωρία της επικοινωνίας. Επιμ. Β. Δαλκαβούκης. Θεσσαλονίκη: University Studio Press.
Husserl, Ε. (2011). Η κρίση της ευρωπαϊκής ανθρωπότητας και η φιλοσοφία. Μετ. Π. Κόντος. Αθήνα: Εκκρεμές.
Ζώτος, Γ. Χ. (2000). ∆ιαφήµιση. Θεσσαλονίκη: University Studio Press.
Θάνος, Θ., Καμαριανός, Ι., Κυρίδης, Α., Παυλή - Κορρέ, Μ., . Τουρτούρας, Χ., (2017). Κοινωνιολογία της εκπαίδευσης. Gutenberg - Γιώργος & Κώστας Δαρδανός.
Καραφύλλης, Γ. (2008). Αξιολογία και παιδεία. Φιλοσοφική θεώρηση των αξιών στο χώρο της παιδείας. Τυπωθήτω.
Πασχαλίδης, Γ. (2012). Τα νοήματα της φωτογραφίας. Θεσσαλονίκη: University Studio Press.
Χριστοδούλου, Α. (2012). Παιδεία, εκπαίδευση, αξίες. Σημειωτική προσέγγιση. Θεσσαλονίκη: University Studio Press.