BUSINESS PLANNING

Course Information
TitleΣΤΡΑΤΗΓΙΚΟΣ ΣΧΕΔΙΑΣΜΟΣ / BUSINESS PLANNING
Code10601-MBA-212
FacultySocial and Economic Sciences
SchoolEconomics
Cycle / Level2nd / Postgraduate
Teaching PeriodSpring
CoordinatorPanagiotis Gkorezis
CommonNo
StatusActive
Course ID600016472

Programme of Study: PROGRAMMA METAPTYCΗIAKŌN SPOUDŌN "DIOIKĪSĪ EPICΗEIRĪSEŌN-MBA" (2018-sīmera)

Registered students: 0
OrientationAttendance TypeSemesterYearECTS
KORMOSElective Courses216
Class Information
Academic Year2022 – 2023
Class PeriodSpring
Faculty Instructors
Instructors from Other Categories
  • Georgios Stolikidis
Weekly Hours3
Class ID
600227412
Course Type 2021
Specific Foundation
Mode of Delivery
  • Distance learning
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Understanding the changing practice of strategic management in the context of organizational functioning in a dynamic, turbulent, insecure, and complex business environment. Developing managerial skills that will assist students to add value to organizations. Understanding analytical tools that are required to assess the organizational success in relation to its strategic goals. Developing analytical skills that are required for the selection of strategic approaches
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The purpose of the module is to introduce and present the most important issues that concern the strategic management of companies and organizations. Emphasis will be placed on the way of determining the competitive position of the company and the development of its competitive advantage.
Educational Material Types
  • Notes
  • Slide presentations
  • Interactive excersises
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures39✓
Reading Assigment90✓✓
Written assigments48✓✓
Exams3✓
Total180
Student Assessment
Description
Assignment 20% Midterm 30% Final exams 50%
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Formative, Summative)
  • Written Exam with Extended Answer Questions (Formative, Summative)
  • Written Assignment (Formative, Summative)
  • Performance / Staging (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Παπαδάκης, Βασίλης, Μ. (2016), Στρατηγική των Επιχειρήσεων: Ελληνική και Διεθνής Εμπειρία, Τόμος Α: Θεωρία, (7η Έκδοση), Αθήνα: Εκδόσεις Ε. Μπένου Γεωργόπουλος, Νικόλαος, Β. (2013), Στρατηγικό Μάνατζμεντ. (3η Έκδοση). Αθήνα: Εκδόσεις Ε. Μπένου Μιχαλόπουλος, Μ., Γρηγορούδης, Ε., Ζοπουνίδης, Κ. (2007), Στρατηγική των Επιχειρήσεων, Αθήνα: Εκδόσεις Κλειδάριθμος Johnson G., Scholes, K., Whittington, R. (2011), Βασικές Αρχές Στρατηγικής των Επιχειρήσεων, Αθήνα: Εκδόσεις Κριτική Θερίου, Ν. (2014), Στρατηγική Διοίκηση Επιχειρήσεων, Αθήνα: Εκδόσεις Κριτική
Additional bibliography for study
Hill, C., Schilling, M., & Jones, G. (2018) Στρατηγικό Μάνατζμεντ: Μια Ολοκληρωμένη Προσέγγιση - Θεωρία και Μελέτες Περίπτωσης, Broken Hill Publishers Ltd Porter, M. E. (1980), "Competitive Strategy: Techniques for Analyzing Industries and Competitors", New York, NY: Free Press Marr, B. (2010): The Intelligent Company, John Wiley & Sons Ltd Neely, A., Adams, C., Kennerley, M. (2002), The Performance Prism, Prentice Hall Kaplan, R. & Norton, D. (2001): The Strategy Focused Organization, Harvard Business School Press
Last Update
04-05-2023