Learning Outcomes
Upon completion of the course, the students will have acquired a broader knowledge of the sociological dimension of the media and will be able to distinguish the characteristics between traditional and new media as well as the way in which the media are interconnected and influence the cultural products they produce . In addition, through exercises and discussions, the students will learn how the mass media operate as industries, as well as the communication genres that are included in them such as journalism, cinema, social networks, digital games, etc.
Course Content (Syllabus)
The course provides a range of skills in media analysis focusing on the societal role of new media. It introduces central theories and concepts from traditional to new media and by doing so, it addresses a broad range of subfields of media sociology; media ownership, media and democracy, identity and media, media and politics. Critical attention is given to the meaning-making, participatory and data-processing capacities of media through case studies that apply to these capacities.By the end of the semester, students should have a good grasp of the key facets of the media-society relationship and knowledge of the characteristics oftraditional and new media and the ways they interconnect and influence culture.
Keywords
communication, media, society, globalisation