Course Information
FacultySocial and Economic Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate, 2nd / Postgraduate
Teaching PeriodSpring
CoordinatorFani Galatsopoulou
Course ID600013104

Programme of Study: Master of Arts in Digital Media, Communication and Journalism-R

Registered students: 11
OrientationAttendance TypeSemesterYearECTS
European JournalismElective Courses2110
Digital Media, Culture and CommunicationElective Course belonging to the selected specialization (Elective Specialization Course)2110
Risk Communication and Crisis JournalismElective Courses2110

Class Information
Academic Year2023 – 2024
Class PeriodSpring
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
Course Type 2021
Skills Development
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Language of Instruction
  • English (Instruction, Examination)
Learning Outcomes
At the end of this course, students will: • have knowledge of the latest trends and industry sectors in Tourism and Hospitality. • be able to produce online travel stories and audiovisual travel content. • have the knowledge and develop skills for strategic storytelling in the tourism and hospitality sector.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
This course provides students with a broad understanding of the global Tourism and Hospitality sector,the latest trends in the travel industry, and the role of storytelling in destination branding and digital marketing. It also focuses on the challenges, crises, and global issues that affect tourism in the post-pandemic era and explores the impact of storytelling on awareness raising and attitude change for responsible tourism and sustainable travel behavior. The course offers a combination of theory, case studies, assignments, hands-on activities, and group projects aiming at exploring new forms of travel communication through digital media. Course Objectives • Understand the role of digital media and storytelling in travel and tourism. • Recognize, understand, analyze, and discuss the storytelling strategies for destination branding and digital marketing. • Recognize the structure and narrating techniques of travel stories. • Gain knowledge about tools and techniques for mobile writing, editing, and publishing. • Appreciate the role of travel writing and travel User Generated Content (UGC) in communicating culture, understanding and respecting the ‘Others’, and promoting a sustainable and responsible travel lifestyle. Course Schedule 1st week: Orientation Day - Introduction to the course topics, requirements, and assessment 2nd week: Tourism and Travel- Facts, figures, global challenges, and new trends 3rd week: Mapping the field: Tourism & Hospitality industry sectors and niche markets 4th week: Recreation and Entertainment in Travel and Tourism 5th week: Workshop: Sustainable forms of Tourism – Digital Media, copywriting, and storytelling 6th week: Travel Media – Travel Writing- Travel Journalism and Communication 7th week: Visual Communication- Travel Photography and travel photo stories 8th week: Digital storytelling and audience engagement 9th week: Social Media and experiential storytelling in Travel and Tourism 10th week: Strategic storytelling and destination branding 11th week: Hands-On training/ Final project implementation 12th week: Hands-On training/ Final project implementation 13th week: Final Project Presentation and Group Evaluation
sustainable tourism, travel communication, digital storytelling
Educational Material Types
  • Notes
  • Slide presentations
  • Video lectures
  • Podcast
  • Audio
  • Multimedia
  • Interactive excersises
  • scientific journals
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
Reading Assigment76
Student Assessment
Formative assessment: -in class activities and participation in discussion topics Summative assessment: -written assignment -final project/ project presentation
Student Assessment methods
  • Written Assignment (Summative)
  • Performance / Staging (Summative)
  • creative in classe collaborative taskstasks (Formative)
Additional bibliography for study
-Buhalis, D. (Eds.). (2022). Encyclopedia of Tourism Management and Marketing. Cheltenham, UK: Edward Elgar Publishing -Fürsich, E. (2002). How can global journalists represent the ‘other’? A critical assessment of the cultural studies concept for media practice’ Journalism, 3(1), 57–84. -Fürsich, E., & Kavoori, A. P. (2001). Mapping a critical framework for the study of travel journalism. International Journal of Cultural Studies, 4(2), 149–171. -Hay, N. A., Chien, P. M., & Ruhanen, L. (2022). Tell me your story: Branding destinations through residents’ (place) stories. Journal of Vacation Marketing, 28(3), 319–334 -Hanusch, F., Fürsich, E. (2014) Travel Journalism. Palgrave Macmillan. -Hartman, S., Parra, C. Roo, G. (2019) Framing strategic storytelling in the context of transition management to stimulate tourism destination development, Tourism Management, 75 (1), 90-98. -Youssef,K.B., Leicht, T., Marongiu, L. (2019) Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement, Journal of Strategic Marketing, 27:8, 696-7 -Mansfield, C. (2017). ‘Travel writing in place branding–a case study on Nantes’, Journal of Tourism.Heritage & Services Marketing, 3(2), 1–7. -McGaurr, L. (2015). Environmental Communication and Travel Journalism. NY: Routledge. -Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35–45. -Pera, R. (2017) Empowering the new traveller: storytelling as a co-creative behaviour in tourism, Current Issues in Tourism, 20:4, 331-338 -Tran, N. L., & Rudolf, W. (2022). Social Media and Destination Branding in Tourism: A Systematic Review of the Literature. Sustainability, 14(20
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