PRODUCTION V
| Title | ΠΑΡΑΓΩΓΗ V / PRODUCTION V |
| Code | 7ΠΑ1 |
| Faculty | Fine Arts |
| School | Film |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Nikolaos Aletras |
| Common | Yes |
| Status | Active |
| Course ID | 280005986 |
Programme of Study: UPS of School of Film Studies (2009-2013)
Registered students: 69
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| Core | Elective Courses beloging to the selected specialization | 7 | 4 | 6 |
| Academic Year | 2025 – 2026 |
| Class Period | Winter |
| Instructors from Other Categories |
|
| Weekly Hours | 4 |
| Total Hours | 52 |
| Class ID | 600288531
|
Course Type 2021
Specialization / Direction
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600288531
- At the Website of the School: http://www.film.auth.gr/el/spoudes/proptyxiaka/mathimata/paragogi-v
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
By the end of the course, the students will be able to :
-Explain and analyse the concepts of advertising and marketing in a variety of available media with emphasis on the internet.
-Explain and analyse the different stages of the production of a TV/Internet advertisement.
-Write a complete script for a television/online advertisement.
-Produce a 60-120 second television/online commercial.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Design and manage projects
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The production of short films/spots for commercial purposes was always a unique, active part of the audiovisual production. In fact, these are short films with specialized/informative purposes (to persuade the consumers/citizens to buy a product or a service, or to raise their awareness in order to focus on a particular ideological/social/political direction). With the introduction of the New Media, the production of commercials expands into the new unexplored field of the internet, shaping new forms and codifications in relation to the usual TV commercials. The aim of this section of the course is to present the main principles of producing TV/online commercials, placing emphasis on the production process (idea, script, style, aesthetics, implementation).
Artificial Intelligence (AI) Usage Policy
Within the framework of this course, the use of Artificial Intelligence tools (such as ChatGPT, Midjourney, etc.) is permitted and encouraged as a means for research, idea development, scriptwriting, and visual content creation. AI is treated as a powerful tool that can enhance creativity and accelerate the production process.
However, the use of AI must be conducted with critical thinking and academic integrity. Students are required to explicitly acknowledge the use of AI tools in their assignments and must be able to explain how they utilized them to arrive at their final result. The final evaluation will be based on the originality of the composition, the critical distance from the AI-generated material, and the final quality of the deliverable, rather than simple copy-and-paste of algorithm-generated content.
Keywords
advertisement, script advertisement, marketing
Educational Material Types
- Notes
- Slide presentations
- Audio
- Multimedia
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
Use of projection equipment to reproduce and screen audiovisual works
Use of audiovisual production equipment
Use of ancillary websites for further illustrating the various concepts presented in class
Use of email for immediate and frequent communication with the students
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 52 | 1.7 | ✓ | ✓ | |
| Reading Assigment | 45 | 1.5 | ✓ | ||
| Field trips and participation in conferences / seminars / activities | 18 | 0.6 | ✓ | ✓ | |
| Written assigments | 15 | 0.5 | ✓ | ||
| Artistic creation | 30 | 1 | ✓ | ✓ | |
| Movie viewing | 20 | 0.7 | ✓ | ||
| Total | 180 | 6 |
Student Assessment
Description
The assessment of students in the "Production V" course is based on two axes, aiming for a comprehensive evaluation of both theoretical understanding and practical application of knowledge.
1. Class Participation (30% of final grade)
•
Active Participation: Assessment includes consistent attendance, participation in discussions, contribution of viewpoints, and constructive criticism of fellow students' work.
•
Intermediate Exercises: Completion of small assignments that may be assigned during the semester (e.g., advertisement analysis, writing short texts, etc.).
2. Final Project: Advertising Film Production (70% of final grade)
The final project is a group assignment (1 to 3 members) and constitutes the main part of the assessment. Deliverables: film, script, poster. The criteria for evaluating the final project are as follows:
•
Originality and Creativity of the Idea (20%): The initial conception, originality of the concept, and creative approach to the subject.
•
Script Quality (20%): The narrative structure, character development (if applicable), dialogue quality, and overall dramatic integrity of the script.
•
Technical and Aesthetic Quality of Production (20%): Direction, cinematography, editing, sound design, and overall aesthetic of the final film.
•
Relevance to Advertising Objectives (10%): The film's effectiveness in communicating the intended message, relevance to the target audience, and achievement of the initial advertising campaign goals.
•
Teamwork and Collaboration (10%): The team's ability to collaborate harmoniously and effectively throughout all stages of production.
Note: The final project is mandatory, and failure to submit it results in course failure.
Student Assessment methods
- Written Assignment (Formative, Summative)
- Oral Exams (Formative, Summative)
- Performance / Staging (Formative, Summative)
- Labortatory Assignment (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
-Βιβλίο [102071490]: Διαφήμιση και Προώθηση, 12η Έκδοση, Belch G. - Belch M., Τσόγκας Μάρκος (Επιστ. Επιμέλεια)
-Βιβλίο [102076550]: Δίκαιο Πνευματικής Ιδιοκτησίας, Χριστοδούλου Κωνσταντίνος
-Βιβλίο [41957367]: Αποτελεσματική Διαφήμιση, C. Arens, W.Arens, M.Weigold, D.Scheafer
-Βιβλίο [29982]: Ελληνικός κινηματογράφος, Μητροπούλου Αγλαΐα
-Βιβλίο [94689547]: ΔΙΟΙΚΗΣΗ - MANAGEMENT Δ' ΕΚΔΟΣΗ, ΠΕΤΡΙΔΟΥ ΕΥΓΕΝΙΑ
Πρόσθετο Διδακτικό Υλικό:
-[91679660]: European Film and Television Co-production [electronic resource], Julia Hammett-Jamart / Petar Mitric / Eva Novrup Redvall
Last Update
10-10-2025
