Multimodal Rhetoric and Translation
| Title | Πολυτροπική ρητορική και μετάφραση / Multimodal Rhetoric and Translation |
| Code | Ε339 |
| Faculty | Philosophy |
| School | French Language and Literature |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Common | Yes |
| Status | Active |
| Course ID | 600018732 |
Programme of Study: PPS Tmīmatos Gallikīs Glṓssas kai Filologías (2020-)
Registered students: 0
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Mandatory Elective Courses | Winter/Spring | - | 6 |
| Academic Year | 2025 – 2026 |
| Class Period | Spring |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Total Hours | 39 |
| Class ID | 600303023
|
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600303023
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
With the successful completion of the course students
- will become familiar with multimodal text techniques of analysis
- will develop their knowledge regarding multimodal rhetoric through the study of theoretical texts
- will connect theory with practice through laboratory assignments
- will get some practice on the translation of multimodal means of persuasion
- will become familiar with computer-aided translation tools
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Make decisions
- Work autonomously
- Work in teams
- Generate new research ideas
- Appreciate diversity and multiculturality
- Advance free, creative and causative thinking
Course Content (Syllabus)
This course is an introduction to the theory and practice of multimodal rhetoric translation, as seen in various digital genres and different cultural contexts. Students become familiar with multimodal text analysis techniques through the study of theoretical texts and their participation in team projects. Additionally, they get some practice on the translation of multimodal means of persuasion based on different translation models and theories. Special emphasis is given to the multimodal facets of persuasive discourse in multilingual websites (corporate, NGO, public service, universities, political parties, etc.), in news videos and commercial spots. The assessment is done through progress tests and a final assignment.
Indicative content:
- Introduction to the concept of multimodal rhetoric and subconcepts - presentation of authentic examples from various genres
- Familiarisation with different rhetorical figures on a verbal and a polysemiotic level - practice
- Semiotic approaches to translation - theory and practice
- Multimodal metaphor and translation I - cultural factors
- Multimodal metaphor and translation II - translation techniques
- Multimodal metonymy - practice, Multimodal metonymy translation techniques - practice
- Progress test
- Strategies and techniques of persuasion in various multimodal texts - practice
- Translation techniques of polysemiotic persuasive messages in various genres - team assignments
- Introduction to SDL Trados - practice
- Introduction to the image processing tool GIMP - practice
- Translation of multimodal rhetorical figures through the use of SDL Trados and GIMP.
- Final assignment presentation
Keywords
multimodal rhetoric, translation, CAT tools, image processing tools, polysemiotic persuasive discourse
Educational Material Types
- Slide presentations
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 40 | 1.6 | |||
| Laboratory Work | 45 | 1.8 | |||
| Reading Assigment | 20 | 0.8 | |||
| Written assigments | 45 | 1.8 | |||
| Total | 150 | 6 |
Student Assessment
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
- Written Exam with Short Answer Questions (Summative)
- Written Assignment (Summative)
- Labortatory Assignment (Formative)
Bibliography
Course Bibliography (Eudoxus)
Βιβλίο [94689650]: Κριτική ανάλυση λόγου, Σαλώμη Μπουκάλα, Αναστασία Γ. Στάμου (επιμ.)
Βιβλίο [4647]: Ο ΜΕΤΑΦΟΡΙΚΟΣ ΛΟΓΟΣ, LAKOFF GEORGE, MARK JOHNSON
Additional bibliography for study
Charalampidou, P. (2019) “Culture and Persuasive Discourse in Localized NGO Websites” in Journal of Internationalization and Localization vol. 6 (1), Benjamins
Kress, G. & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. New York, NY: Routledge. Kress, G. (2009). Multimodality: A social semiotic approach to contemporary communication. New York, NY: Routledge.
Sheridan, D.M., Ridolfo, Jim, & Michel, A.J. (2012). The available means of persuasion: Mapping a theory and pedagogy of multimodal public rhetoric. Fort Collins, CO: Parlor Press.
Tseronis, A. & Forceville, C.. (2017). Multimodal Argumentation and Rhetoric in Media Genres. Amsterdam: John Benjamins
Χαραλαμπίδου, Π. (2015) «Η απόδοση της προτρεπτικής λειτουργίας του πολυσημειωτικού κειμένου στο πλαίσιο της επιχώριας προσαρμογής: η περίπτωση της οπτικογλωσσικής μεταφοράς» στο E. Koυρδής και E. Λουπάκη (εκδ.) Όψεις της Ελληνόφωνης Μεταφρασεολογίας: Μελέτες για τη μετάφραση αφιερωμένες στην Τώνια Νενοπούλου-Δρόσου. Θεσσαλονίκη: Copy City. 149-170.
Last Update
02-10-2024
