MSc Dissertation

Course Information
TitleΜεταπτυχιακή Διπλωματική Εργασία / MSc Dissertation
CodeMKT-301
FacultySocial and Economic Sciences
SchoolEconomics
Cycle / Level2nd / Postgraduate
Teaching PeriodWinter/Spring
CommonNo
StatusActive
Course ID600023325

Programme of Study: PMS STRATĪGIKO MARKETINGK (2022 - sīmera)

Registered students: 26
OrientationAttendance TypeSemesterYearECTS
KORMOSDissertationWinter/Spring-27

Class Information
Academic Year2025 – 2026
Class PeriodWinter
Faculty Instructors
Instructors from Other Categories
Class ID
600287183
Course Type 2021
Specific Foundation
Mode of Delivery
  • Face to face
  • Distance learning
Digital Course Content
Language of Instruction
  • English (Examination)
Prerequisites
Required Courses
  • MKT-101 Marketing Theory & Practice
  • MKT-102 Consumer Psychology
  • MKT-103 Brand Strategy
  • MKT-104 Research Methods
  • MKT-105 Marketing Communications in the Digital Era
General Prerequisites
Students should have successfully completed the compulsory modules.
Learning Outcomes
Upon successful completion of the dissertation, students will be able to: - synthesise a wide range of literature and critically analyse theories - formulate meaningful research questions - acquire independent research skills - present the main findings in response to the research questions
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work autonomously
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The process typically involves the following steps: 1. Topic Selection: Students are provided with a list of available topics or research areas for their projects. These topics may cover various subjects and disciplines within the scope of the semester. Students can choose a topic that aligns with their interests and academic goals. 2. Tutor Availability: Once students have chosen their preferred topics, the availability of tutors is considered. Tutors are assigned to students based on their expertise and the alignment of their knowledge with the chosen topic. If a tutor is available for a specific topic, the student can proceed with that choice. 3. Theoretical Analysis: Once the topic and tutor are confirmed, students begin their project by conducting a theoretical analysis of the chosen subject. This involves researching relevant literature, studying existing theories, and understanding the core concepts and principles related to the topic. 4. Empirical Analysis and Application: In addition to the theoretical analysis, the project also requires an empirical component. Students are expected to apply the theories and concepts they have learned and conduct research (experiments, simulations, data analysis, or designing and implementing systems or solutions). 5. Project Execution: With the theoretical and practical groundwork laid out, students work on executing their projects. They collaborate with their tutors for guidance, support, and feedback throughout the project's duration. 6. Project Presentation and Evaluation: Once the projects are completed, students present their findings, methodologies, and outcomes to their tutors and potentially to a wider audience, such as fellow students or faculty members. The project is evaluated based on the quality of the theoretical analysis, practical application, research methodology, and overall presentation.
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Reading Assigment2408
Project2307.7
Written assigments33011
Presentation100.3
Total81027
Student Assessment
Description
Students will be assessed on the final dissertation and one presentation that summarises this project.
Student Assessment methods
  • Written Assignment (Formative, Summative)
  • Performance / Staging (Summative)
Last Update
06-10-2025